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61.
|
Copywriting for the electronic media : a practical guide / Milan D. Meeske.
by Meeske, Milan D. Edition: 4th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Thomson/Wadsworth, [c2003]Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: [Call number: HF5825 .M44 2003] (1).
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62.
|
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.
by Veloso, Maria. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : American Management Association, c2009Availability: Items available for loan: [Call number: HF5548.32 .V45 2009] (1).
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63.
|
Customer relationship management : CRM. Material type:  Continuing resource; Format:
print
; Type of continuing resource:
periodical
Publisher: Malibu, Calif. : Freedom Technology Media Group, 2017Other title: CRM.Availability: Items available for loan: [Call number: HF5415.1 .S63 2017] (1).
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64.
|
Advertising / William F. Arens, David H. Schaefer, Michael Weigold.
by Arens, William F | Schaefer, David H | Weigold, Michael F, 1958-. Material type: Book; Format:
print
; Literary form:
Not fiction
Other title: M: advertising.Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: HF5821 A48 2012] (1).
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65.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: 4th edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: [Call number: HF5823.B45 2011] (1).
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66.
|
Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager.
by Levinson, Jay Conrad | Lautenslager, Al. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: [Irvine Calif.] : Entrepreneur Media, c2005Other title: Guerrilla marketing in thirty days.Online access: Publisher description | Contributor biographical information Availability: Items available for loan: [Call number: HF5415 .L48 2005] (1).
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67.
|
Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz.
by Vanden Bergh, Bruce G | Katz, Helen E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c1999Availability: Items available for loan: [Call number: HF5823 .V36 1999] (1).
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68.
|
Advertising and society : controversies and consequences / edited by Carol J. Pardun.
by Pardun, Carol J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2009Availability: Items available for loan: [Call number: HF5813. A61 2009] (1).
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69.
|
Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison.
by Aitchison, Jim. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore ; New York : Pearson Prentice Hall, 2004Other title: How to create the world's best print for brands in the 21st century.Availability: Items available for loan: [Call number: HF5823 .A57 2004] (1).
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70.
|
Provocateur : images of women and minorities in advertising / Anthony J. Cortese.
by Cortese, Anthony Joseph Paul. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lanham, Md. : Rowman & Littlefield Publishers, c2004Other title: Images of women and minorities in advertising.Online access: Table of contents Availability: Items available for loan: [Call number: HF5823 .C59 2004] (1).
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71.
|
Advertising : concept and copy / George Felton.
by Felton, George, 1947-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : W.W. Norton, c2006Availability: Items available for loan: [Call number: HF5823 .F43 2006] (1).
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72.
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2008Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: HF5821.A74 2008] (1).
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73.
|
Hospitality and tourism marketing /
by Lazer, William | Dallas, Melissa | Riegel, Carl D | American Hotel & Lodging Association. Educational Institute. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lansing, Mich. : Educational Institute, American Hotel & Lodging Assn., c2006Availability: Items available for loan: [Call number: TX911.3.H67 2014] (1).
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74.
|
Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.
by Arens, William F | Schaefer, David H | Weigold, Michael F, 1958-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: HF5821.A74 2009] (1).
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75.
|
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
by Levinson, Jay Conrad | Levinson, Jeannie | Levinson, Amy. Edition: 4th ed., Completely updated and expanded ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Houghton Mifflin, 2007Online access: Table of contents only | Publisher description | Sample text | Contributor biographical information Availability: Items available for loan: [Call number: HF5415 .L48 2007] (1).
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76.
|
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
by Jewler, A. Jerome | Drewniany, Bonnie L. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Thomson/Wadsworth, c2005Availability: Items available for loan: [Call number: HF5825 .J46 2005] (1).
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77.
|
Computational advertising : market and technologies for internet commercial monetization / Liu Peng, Wang Chao.
by Liu, Peng [author.] | Wang, Chao [author.]. Edition: Second edition.Material type: Book; Format:
available online
 ; Literary form:
Not fiction
Publisher: Boca Raton, FL : CRC Press, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
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78.
|
Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket.
by Zaraket, Sarah [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
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79.
|
Innovation in branding and advertising communication / edited by Lluís Mas-Manchón.
by Mas Manchón, Lluís [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
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80.
|
Advertising, gender and society : a psychological perspective / Magdalena Zawisza-Riley.
by Zawisza-Riley, Magdalena, 1978- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
|
