Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager.
By: Levinson, Jay Conrad
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Contributor(s): Lautenslager, Al.
Material type: 
BookPublisher: [Irvine Calif.] : Entrepreneur Media, c2005Description: xv, 272 p. ; 24 cm.ISBN: 1932531297.Other title: Guerrilla marketing in thirty days.Subject(s): Marketing | AdvertisingOnline resources: Publisher description | Contributor biographical information | Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415 .L48 2005 (Browse shelf) | Available | AY |
Includes index.
The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calender -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond.
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