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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951- [author.].
Contributor(s): Belch, Michael A [author.].
Material type: materialTypeLabelBookEdition: 4th ed.Description: 612p col ill 28cm.ISBN: 9781259548147 (alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketing
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Item type Current location Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books HF5823.B45 2011 (Browse shelf) Available CN
Total holds: 0

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