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Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 4th ed - 612p col ill 28cm

ISBN: 9781259548147 (alk. paper)

LCCN: 2016054719

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / .B45 2011

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