000 -LEADER |
fixed length control field |
01270cam a22003378i 4500 |
001 - CONTROL NUMBER |
control field |
19450109 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KEPU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20191127101346.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170113s2018 nyu 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2016054719 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781259548147 (alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
TUK |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.B45 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. |
Fuller form of name |
(George Edward), |
Dates associated with a name |
1951- |
Relator term |
author. |
9 (RLIN) |
41759 |
245 10 - TITLE STATEMENT |
Title |
Advertising and promotion : |
Remainder of title |
an integrated marketing communications perspective / |
Statement of responsibility, etc |
George E. Belch & Michael A. Belch. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed |
263 ## - PROJECTED PUBLICATION DATE |
Projected publication date |
1701 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
612p |
Other physical details |
col ill |
Dimensions |
28cm |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
1363 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion. |
9 (RLIN) |
2166 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
9 (RLIN) |
2167 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, Michael A., |
Relator term |
author. |
9 (RLIN) |
2168 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
General Circulation Books |