Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
By: Levinson, Jay Conrad
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Contributor(s): Levinson, Jeannie | Levinson, Amy.
Material type: 
BookPublisher: Boston : Houghton Mifflin, 2007Edition: 4th ed., Completely updated and expanded ed.Description: xii, 368 p. ; 23 cm.ISBN: 9780618785919; 0618785914.Subject(s): Marketing | Small business -- Management | AdvertisingOnline resources: Table of contents only | Publisher description | Sample text | Contributor biographical information | Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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HF5415 .L48 2007 (Browse shelf) | Available | GO |
Includes bibliographical references (p. [343]-356) and index.
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
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