000 -LEADER |
fixed length control field |
02675cam a2200385 a 4500 |
001 - CONTROL NUMBER |
control field |
14593863 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KEPU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220203092008.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
061013s2007 mau b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2006033833 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780618785919 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0618785914 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm73742461 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)73742461 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BAKER |
-- |
BTCTA |
-- |
GK8 |
-- |
C#P |
-- |
YDXCP |
-- |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.L48 2007 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Levinson, Jay Conrad. |
9 (RLIN) |
42822 |
245 10 - TITLE STATEMENT |
Title |
Guerrilla marketing : |
Remainder of title |
easy and inexpensive strategies for making big profits from your small business / |
Statement of responsibility, etc |
Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed., Completely updated and expanded ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
Houghton Mifflin, |
Date of publication, distribution, etc |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 368 p. ; |
Dimensions |
23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [343]-356) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
9 (RLIN) |
1001 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Small business |
General subdivision |
Management. |
9 (RLIN) |
49552 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
1363 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Levinson, Jeannie. |
9 (RLIN) |
49553 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Levinson, Amy. |
9 (RLIN) |
49554 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip073/2006033833.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0702/2006033833-d.html |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Sample text |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0728/2006033833-s.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0737/2006033833-b.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
General Circulation Books |
Classification part |
HF5415 |
Item part |
.L48 2007 |