The industrial buying decision: implications for the sales approach in industrial marketing, by Gordon T. Brand.
By: Brand, Gordon T
.
Contributor(s): Institute of Marketing | Industrial Market Research, Ltd.
Material type: 
BookPublisher: London, Associated Business Programmes; Distributed by Cassell, 1972Description: 134 p. illus. 25 cm.ISBN: 0304290785.Subject(s): Industrial procurement | Marketing -- ManagementDDC classification: 658.7/2
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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HD52.5 (Browse shelf) | Available | W.L |
Total holds: 0
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Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd.
Bibliography: p. [127]-128.
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