Brand, Gordon T.
The industrial buying decision: implications for the sales approach in industrial marketing, by Gordon T. Brand. - London, Associated Business Programmes; Distributed by Cassell, 1972. - 134 p. illus. 25 cm.
Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd.
Bibliography: p. [127]-128.
0304290785
73165868
B73-04178
Industrial procurement.
Marketing--Management.
HD52.5 / .B7 1972
658.7/2
The industrial buying decision: implications for the sales approach in industrial marketing, by Gordon T. Brand. - London, Associated Business Programmes; Distributed by Cassell, 1972. - 134 p. illus. 25 cm.
Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd.
Bibliography: p. [127]-128.
0304290785
73165868
B73-04178
Industrial procurement.
Marketing--Management.
HD52.5 / .B7 1972
658.7/2