The industrial buying decision: implications for the sales approach in industrial marketing, by Gordon T. Brand.
By: Brand, Gordon T
.
Contributor(s): Institute of Marketing
| Industrial Market Research, Ltd
.
Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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HD52.5 (Browse shelf) | Available | W.L |
Total holds: 0
Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd.
Bibliography: p. [127]-128.
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