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1. Introduction to advertising and promotion management / George E. Belch, Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1990Availability: Items available for loan: [Call number: HF5823 .B387 1990] (2).
2. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2005Availability: Items available for loan: [Call number: HF5823.B45 2005] (3).
3. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 4th edMaterial type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: [Call number: HF5823.B45 2011] (1).

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