Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward)
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Contributor(s): Belch, Michael A.
Material type: 
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill, c2005Edition: 2nd ed.Description: xxvi, 533p col. ill. ; 28 cm.ISBN: 0070939853.Subject(s): Advertising | Sales promotion | Communication in marketing
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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Non-fiction | HF5823.B45 2005 (Browse shelf) | Available | MA | |||
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General Circulation Books
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General Stacks | Non-fiction | HF5823 .B45 2004 (Browse shelf) | Available | P.K | ||
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General Circulation Books
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General Stacks | Non-fiction | HF5823 .B45 2004 (Browse shelf) | Available | JO |
Total holds: 0
Includes bibliographical references (p. EN1-EN25) and index.
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