Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 2nd ed. - Boston : McGraw-Hill, c2005 - xxvi, 533p col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. EN1-EN25) and index.
0070939853
2003042015
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 2005
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 2nd ed. - Boston : McGraw-Hill, c2005 - xxvi, 533p col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. EN1-EN25) and index.
0070939853
2003042015
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 2005