Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
By: Saunders, Mark.
Contributor(s): Lewis, Philip | Thornhill, Adrian
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Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Call number | Status | Date due | Item holds |
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HD30.4.S28 2007 (Browse shelf) | Available |
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HD30.4 Research methods for business students / | HD30.4 Research methods for business students / | HD30.4 Research methods for business students / | HD30.4.S28 2007 Research methods for business students / | HD30.4.S28 2009 research methods for business students: | HD30.55.H44 1981 competence and power in managerial decision-making:a study o: | HD30.65 .O35 1987 The human side of management: |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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