Saunders, Mark, 1959-
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - 5th ed. - New York : Prentice Hall, c2009. - xxi, 614 p. : col. ill. ; 27 cm.
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
9780273716860 (pbk. : alk. paper)
2008054877
Business--Research.
Business--Research--Data processing.
HD30.4 / .S28 2009
650.072
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - 5th ed. - New York : Prentice Hall, c2009. - xxi, 614 p. : col. ill. ; 27 cm.
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
9780273716860 (pbk. : alk. paper)
2008054877
Business--Research.
Business--Research--Data processing.
HD30.4 / .S28 2009
650.072