Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
By: Saunders, Mark.
Contributor(s): Lewis, Philip | Thornhill, Adrian
.
Material type: 
BookPublisher: New York : Prentice Hall, c2009Edition: 5th ed.Description: xxi, 614 p. : col. ill. ; 27 cm.ISBN: 9780273716860 (pbk. : alk. paper).Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 | Item type | Current location | Call number | Status | Date due | Item holds |
|---|---|---|---|---|---|
General Circulation Books
|
HD30.4.S28 2007 (Browse shelf) | Available |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
There are no comments for this item.