Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A.
Material type: BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill, c2005Edition: 2nd ed.Description: xxvi, 533p col. ill. ; 28 cm.ISBN: 0070939853.Subject(s): Advertising | Sales promotion | Communication in marketingItem type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books | Non-fiction | HF5823.B45 2005 (Browse shelf) | Available | MA | |||
General Circulation Books | General Stacks | Non-fiction | HF5823 .B45 2004 (Browse shelf) | Available | P.K | ||
General Circulation Books | General Stacks | Non-fiction | HF5823 .B45 2004 (Browse shelf) | Available | JO |
Total holds: 0
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HF5821 .B62 1986 Contemporary advertising / | HF5823 .B387 1990 Introduction to advertising and promotion management / | HF5823 .B45 2004 Advertising and promotion : | HF5823 .B45 2004 Advertising and promotion : | HF5823 .C43 1990 Essentials of advertising: | HF5823 .S24 2006 Advertising: | HF5823 .S25 2004 Advertising theory and practice / |
Includes bibliographical references (p. EN1-EN25) and index.
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