Modern marketing management in the Indian context, by Rustom S. Davar.
By: Davar, Rustom S
.
Material type: 
BookSeries: Progressive series in management.Publisher: Bombay, Progressive Corp. [1969]Description: xxiv, 632 p. illus. 23 cm.Subject(s): Marketing -- Management | Marketing -- India -- ManagementDDC classification: 658.8/00954
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
General Stacks | Non-fiction | HF5415 .13 .D38 1992 (Browse shelf) | Available | P.K |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
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| HF5415 .1265 .H36 2000 principles of internet marketing: | HF5415 .1265 .S774 2006 E-marketing / | HF5415 .13 .D32 1980 Marketing management : | HF5415 .13 .D38 1992 Modern marketing management in the Indian context, | HF5415.13 .G55 1985 marketing: | HF5415.13.G55 1987 Marketing | HF5415.13 .K6314 1994 principles of marketing: |
Bibliography: p. 615-618.
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