| 000 -LEADER |
|---|
| fixed length control field |
00843cam a2200265 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
798176 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130515015815.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
700710s1969 ii a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
74908455 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
KEPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.D35 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/00954 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davar, Rustom S. |
| 9 (RLIN) |
30507 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Modern marketing management in the Indian context, |
| Statement of responsibility, etc |
by Rustom S. Davar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Bombay, |
| Name of publisher, distributor, etc |
Progressive Corp. |
| Date of publication, distribution, etc |
[1969] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 632 p. |
| Other physical details |
illus. |
| Dimensions |
23 cm. |
| 350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] |
|---|
| Price |
37.50 |
| -- |
($7.50) |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Progressive series in management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography: p. 615-618. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
30508 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
India |
| General subdivision |
Management. |
| 9 (RLIN) |
30509 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
u |
| e |
ncip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General Circulation Books |
| Classification part |
HF5415.13 |
