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Davar, Rustom S.

Modern marketing management in the Indian context, by Rustom S. Davar. - Bombay, Progressive Corp. [1969] - xxiv, 632 p. illus. 23 cm. - Progressive series in management .

Bibliography: p. 615-618.

LCCN: 74908455

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management.--India

LC Class. No.: HF5415.13 / .D35

Dewey Class. No.: 658.8/00954

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