Airline marketing and management: a marketing perspective. Stephen Shaw.
By: Shaw, Stephen.
Contributor(s): Shaw, Stephen. Air transport.
Material type:
BookPublisher: Malabar : Krieger, 1988, c1985Edition: 2nd ed.Description: 296 p. ; 24 cm.ISBN: 0-273-02240-7; 0894642561.Subject(s): Aeronautics, Commercial -- Marketing
| Airlines -- MarketingDDC classification: 387.7/4/0688
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HE9781.S35 1988 (Browse shelf) | Available | P.K-OLD LIB |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| No cover image available | No cover image available | No cover image available | ||||||
| HE8689.6 .M33 1986 Electronic media management / | HE8700.9.G7 M65 1969 into television: | HE9762.C48 1971 THE INTERNATIONAL AIR TRANSPORT ASSOCIATION | HE9781.S35 1988 Airline marketing and management: | HF55 .G53 1985 OFFICE PRACTICE AND ORGANIZATION | HF71.W48 1980 Comprehensive commerce: | HF1002.S3 1975 british and american business terms: |
Reprint. Originally published: London : Pitman, 1985.
Rev. ed. of: Air transport. 1982.
Includes indexes.
Bibliography: p. 275-281.
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