Shaw, Stephen, 1950-
Airline marketing and management: a marketing perspective. Stephen Shaw. - 2nd ed. - Malabar : Krieger, 1988, c1985. - 296 p. ; 24 cm.
Reprint. Originally published: London : Pitman, 1985. Rev. ed. of: Air transport. 1982. Includes indexes.
Bibliography: p. 275-281.
0-273-02240-7 0894642561
87022639
Aeronautics, Commercial--Marketing.
Airlines--Marketing.
HE9781 / .S35 1988
387.7/4/0688
Airline marketing and management: a marketing perspective. Stephen Shaw. - 2nd ed. - Malabar : Krieger, 1988, c1985. - 296 p. ; 24 cm.
Reprint. Originally published: London : Pitman, 1985. Rev. ed. of: Air transport. 1982. Includes indexes.
Bibliography: p. 275-281.
0-273-02240-7 0894642561
87022639
Aeronautics, Commercial--Marketing.
Airlines--Marketing.
HE9781 / .S35 1988
387.7/4/0688