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Sports marketing goes digital Roger A. Kerin, et al

By: Kerin, Roger A.
Contributor(s): Peterson, Robert A. (Robert Allen), 1944-.
Material type: materialTypeLabelBookPublisher: Needham Heights, Mass. : Allyn & Bacon, 2012Description: 362p. : ill. ; 28 cm.ISBN: 9780070385658.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
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Item type Current location Collection Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books Non-fiction HF5415.S66 2012 (Browse shelf) Available MA
General Circulation Books General Circulation Books HF5415.S66 2012 (Browse shelf) Available CN
General Circulation Books General Circulation Books HF5415.S66 2012 (Browse shelf) Available CN
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Collection code: Non-fiction Close shelf browser
HF5415.M58 2013 MKTG HF5415.P75 2011 Principles of Marketing HF5415 .S26 2008 Marketing HF5415.S66 2012 Sports marketing goes digital HF5415 .T83 2010 Canadian Marketing in Action HF5415.1 .H36 2000 Principles of internet marketing / HF5415.1 .S63 2017 Customer relationship management :

Includes bibliographical references.

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