000 -LEADER |
fixed length control field |
01006cam a2200277 a 4500 |
001 - CONTROL NUMBER |
control field |
4863735 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KEPU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220412095223.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
911231s1990 maua b 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
91231212 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780070385658 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
TUK |
Modifying agency |
MoSU-L |
-- |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.S66 2012 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kerin, Roger A. |
9 (RLIN) |
25037 |
245 10 - TITLE STATEMENT |
Title |
Sports marketing goes digital |
Statement of responsibility, etc |
Roger A. Kerin, et al |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Needham Heights, Mass. : |
Name of publisher, distributor, etc |
Allyn & Bacon, |
Date of publication, distribution, etc |
2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
362p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Decision making |
Form subdivision |
Case studies. |
9 (RLIN) |
27413 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Case studies. |
9 (RLIN) |
47391 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Peterson, Robert A. |
Fuller form of name |
(Robert Allen), |
Dates associated with a name |
1944- |
9 (RLIN) |
41840 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
3 |
e |
ncip |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
General Circulation Books |