Kerin, Roger A.
Sports marketing goes digital Roger A. Kerin, et al - Needham Heights, Mass. : Allyn & Bacon, 2012. - 362p. : ill. ; 28 cm.
Includes bibliographical references.
9780070385658
91231212
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415 / .S66 2012
Sports marketing goes digital Roger A. Kerin, et al - Needham Heights, Mass. : Allyn & Bacon, 2012. - 362p. : ill. ; 28 cm.
Includes bibliographical references.
9780070385658
91231212
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415 / .S66 2012