Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz.
By: Vanden Bergh, Bruce G
.
Contributor(s): Katz, Helen E
.
Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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Non-fiction | HF5823 .V36 1999 (Browse shelf) | Available | MO |
Total holds: 0
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HF5821.A74 2009 Essentials of contemporary advertising / | HF5823.B45 2005 Advertising and promotion : | HF5823 .P75 2013 Principles of Advertising and Brand Management | HF5823 .V36 1999 Advertising principles : | HF5827 .S65 2005 Social Communication in Advertising Consumption in the Mediated Marketplace | HG188.T33 The development of a financial infrastructure in Tanzania / | HG221.H36 2011 Hand Book of Monetary Econmics |
Includes bibliographical references (p. 543-550) and indexes.
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