| 000 -LEADER |
|---|
| fixed length control field |
00965nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2160183 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200221091936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980427s1999 ilua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
99193789 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0844229903 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)39019232 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FCoaB |
| Transcribing agency |
TUK |
| Modifying agency |
NcGU |
| -- |
DLC |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.V36 1999 |
| 100 2# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vanden Bergh, Bruce G. |
| 9 (RLIN) |
42911 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising principles : |
| Remainder of title |
choice, challenge, change / |
| Statement of responsibility, etc |
Bruce G. Vanden Bergh, Helen Katz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Lincolnwood, Ill. : |
| Name of publisher, distributor, etc |
NTC Business Books, |
| Date of publication, distribution, etc |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 582 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 543-550) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
1363 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Katz, Helen E. |
| 9 (RLIN) |
42912 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General Circulation Books |
