Vanden Bergh, Bruce G.
Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz. - Lincolnwood, Ill. : NTC Business Books, c1999. - xxii, 582 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references (p. 543-550) and indexes.
0844229903
99193789
Advertising.
HF5823 / .V36 1999
Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz. - Lincolnwood, Ill. : NTC Business Books, c1999. - xxii, 582 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references (p. 543-550) and indexes.
0844229903
99193789
Advertising.
HF5823 / .V36 1999