Rethinking innovation and design for emerging markets : inside the Renault kwid project / Christophe Midler, Bernard Jullien, Yannick Lung ; preface by Carlos Ghosn.
By: Midler, Christophe [author.].
Contributor(s): Jullien, Bernard [author.] | Lung, Yannick [author.].
Material type:
BookPublisher: Boca Raton, Florida : CRC Press, [2017]Copyright date: ©2017Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781315177984; 9781351712040; 9781351712026.Subject(s): Disruptive technologies -- India | Automobile supplies industry -- India -- Technological innovationsDDC classification: 658.514 Online resources: Click here to view.
Contents:
part 1. Incredible kwid -- part 2. Fractal innovation, frugal engineering, and emerging countries growth strategy.
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An Auerbach book--title page.
part 1. Incredible kwid -- part 2. Fractal innovation, frugal engineering, and emerging countries growth strategy.
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