Midler, Christophe,

Rethinking innovation and design for emerging markets : inside the Renault kwid project / Christophe Midler, Bernard Jullien, Yannick Lung ; preface by Carlos Ghosn. - 1 online resource

An Auerbach book--title page.

part 1. Incredible kwid -- part 2. Fractal innovation, frugal engineering, and emerging countries growth strategy.

9781315177984 9781351712040 9781351712026

10.1201/9781315177984 doi


Disruptive technologies--India.
Automobile supplies industry--Technological innovations.--India

HD45 / .M53 2017

658.514 / M629

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