Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson.
By: Johnson, Mark W.
Material type: BookPublisher: Boston, Mass. : Harvard Business Press, c2010Description: xvii, 208 p. : ill. ; 24 cm.ISBN: 9781422124819 (hbk. : alk. paper); 1422124819 (hbk. : alk. paper).Subject(s): Diversification in industry -- Management | Business planning | New productsDDC classification: 658.4/063 Online resources: Table of contentsItem type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books | Non-fiction | HD2756 .J64 2010 (Browse shelf) | Available | EG |
Includes bibliographical references (p. 179-190) and index.
The white space and business model innovation -- The four-box business model framework -- The white space within : transforming existing markets -- The white space beyond : creating new markets -- The white space between : dealing with industry discontinuity -- Designing a new business model -- Implementing the model -- Overcoming incumbent challenges.
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