Johnson, Mark W.
Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson. - Boston, Mass. : Harvard Business Press, c2010. - xvii, 208 p. : ill. ; 24 cm.
Includes bibliographical references (p. 179-190) and index.
The white space and business model innovation -- The four-box business model framework -- The white space within : transforming existing markets -- The white space beyond : creating new markets -- The white space between : dealing with industry discontinuity -- Designing a new business model -- Implementing the model -- Overcoming incumbent challenges.
9781422124819 (hbk. : alk. paper) 1422124819 (hbk. : alk. paper)
2009033701
GBA9A2378 bnb
015397705 Uk
Diversification in industry--Management.
Business planning.
New products.
HD2756 / .J64 2010
658.4/063
Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson. - Boston, Mass. : Harvard Business Press, c2010. - xvii, 208 p. : ill. ; 24 cm.
Includes bibliographical references (p. 179-190) and index.
The white space and business model innovation -- The four-box business model framework -- The white space within : transforming existing markets -- The white space beyond : creating new markets -- The white space between : dealing with industry discontinuity -- Designing a new business model -- Implementing the model -- Overcoming incumbent challenges.
9781422124819 (hbk. : alk. paper) 1422124819 (hbk. : alk. paper)
2009033701
GBA9A2378 bnb
015397705 Uk
Diversification in industry--Management.
Business planning.
New products.
HD2756 / .J64 2010
658.4/063