The challenger sale : taking control of the customer conversation / Matthew Dixon and Brent Adamson.
By: Dixon, Matthew.
Contributor(s): Adamson, Brent.
Material type: BookPublisher: New York : Portfolio/Penguin, 2011Description: xvi, 221 p. : ill. ; 24 cm.ISBN: 9781591844358.Subject(s): Sales management | Selling | Customer relationsDDC classification:Item type | Current location | Call number | Status | Notes | Date due | Item holds |
---|---|---|---|---|---|---|
General Circulation Books | HF5438.4 .D59 2011 (Browse shelf) | Available | BKO |
Includes index.
The evolving journey of solution selling -- The challenger selling model -- Teach me something I don't know -- The teaching coversation -- Tailoring for resonance -- Taking control of the sale -- The manager and the challenger selling model -- Implementation lessons from the early adopters.
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