Introduction to advertising and promotion management / George E. Belch, Michael A. Belch.
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A.
Material type: BookPublisher: Homewood, IL : Irwin, c1990Description: xxix, 770 p. : ill. (some col.) ; 29 cm.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
---|---|---|---|---|---|---|---|
General Circulation Books | General Stacks | Non-fiction | HF5823 .B387 1990 (Browse shelf) | Available | P.K | ||
General Circulation Books | General Stacks | Non-fiction | HF5823 .B387 1990 (Browse shelf) | Available | P.K-OLD LIB |
Total holds: 0
Includes bibliographical references and index.
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