Belch, George E. 1951-
Introduction to advertising and promotion management / George E. Belch, Michael A. Belch. - Homewood, IL : Irwin, c1990. - xxix, 770 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
89027275
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 1990
659.1
Introduction to advertising and promotion management / George E. Belch, Michael A. Belch. - Homewood, IL : Irwin, c1990. - xxix, 770 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
89027275
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 1990
659.1