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Management controls and marketing planning / R. M. S. Wilson.

By: Wilson, R. M. S. (Richard Malcolm Sano).
Contributor(s): Institute of Marketing | CAM Foundation.
Material type: materialTypeLabelBookPublisher: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979Description: xvi, 224 p. : ill. ; 24 cm.ISBN: 0434922668 :.Subject(s): Marketing -- ManagementDDC classification: 658.8
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Item type Current location Collection Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books General Stacks Non-fiction HF5415.13.W543 1979 (Browse shelf) Available P.K
Total holds: 0

Includes index.

Bibliography: p. 201-217.

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