Wilson, R. M. S.
Management controls and marketing planning / R. M. S. Wilson. - London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979. - xvi, 224 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 201-217.
0434922668 : �5.00
79312319
GB***
Marketing--Management.
HF5415.13 / .W543 1979
658.8
Management controls and marketing planning / R. M. S. Wilson. - London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979. - xvi, 224 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 201-217.
0434922668 : �5.00
79312319
GB***
Marketing--Management.
HF5415.13 / .W543 1979
658.8