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21. Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, c2005Availability: Items available for loan: [Call number: HF5415.13 .P35 2005] (1).
22. Marketing management systems: Felix O. Okatch

by Okatch, Felix O.

Edition: 1 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Kenya : Pesisu 2002Availability: Items available for loan: [Call number: HF5415 .13 .O33 2002] (4).
23. The marketing plan : a practitioner's guide / John Westwood.

by Westwood, John, 1947-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1990 (1992 printing)Availability: Items available for loan: [Call number: HF5415 .13 .W48 1990] (2).
24. Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: Items available for loan: [Call number: HF5415.13] (2).
25. A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: HF5415.13] (1).
26. Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1990Availability: Items available for loan: [Call number: HF5415.13 .M36 2005] (3).
27. Applications in basic marketing.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing.

Material type: serial Continuing resource; Format: print Publisher: Homewood, IL: Irwin, c1992-Availability: Items available for loan: [Call number: HF5410] (1).
28. the marketing pla : a pictorial guide for managers: malcolm;

by mcdonald.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: uk: heinemann 1987Availability: No items available
29. Strategic management: / David.W. Cravens

by "Cravens, David W. ".

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: usa : mcgraw hill 2009Availability: Items available for loan: [Call number: HF5415.C73 2009] (1).
30. Modern marketing management in the Indian context, by Rustom S. Davar.

by Davar, Rustom S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay, Progressive Corp. [1969]Availability: Items available for loan: [Call number: HF5415 .13 .D38 1992] (1).
31. Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip.

Edition: Canadian 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c1995Availability: Items available for loan: [Call number: HF5415.13.K68 1995] (2).
32. Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, IL : Irwin, c1994Availability: Items available for loan: [Call number: HF5415.13.B448 1994] (1).
33. Principles of marketing Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 9th canadian edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2014Online access: Table of contents Availability: Items available for loan: [Call number: HF5415.P75 2014] (3).
34. Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: Twelfth ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: [Call number: HF5415.13K64 2000] (2).
35. The marketing plan : a step by step guide/ John Westwood.

by Westwood, John, 1947-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1990 (1992 printing)Availability: Items available for loan: [Call number: HF5415.13.W48 1990] (1).
36. Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1990Availability: Items available for loan: [Call number: HF5415 .13 .M369 1990] (3).
37. Applications in basic marketing.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing.

Material type: serial Continuing resource; Format: print Publisher: Homewood, IL: Irwin, c1990-Availability: Items available for loan: [Call number: HF5410 .A67 1992] (1).
38. Marketing management / Kenneth R. Davis.

by Davis, Kenneth Rexton, 1921-.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1985Availability: Items available for loan: [Call number: HF5415 .13 .D36 1985] (1).
39. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Irwin, c2013Availability: Items available for loan: [Call number: HF5415.13 .P38 2008] (2).
40. Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.

by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.].

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: [Call number: HF5415.1 .K64 2016] (1).

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