Applications in basic marketing.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome)
| Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing.
Material type: 
Continuing resourceAnalytics: Show analyticsPublisher: Homewood, IL: Irwin, c1992-Description: v. : ill. ; 26 cm.ISSN: 1099-5579.Subject(s): Marketing -- Periodicals | Marketing -- Management -- Periodicals | Marketing -- Périodiques | Marketing -- Coupures de presse -- Périodiques | MarketingDDC classification: 658.8/005 Summary: "Clippings from the popular business press."
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
|
HF5410 (Browse shelf) | Available | W.L |
Latest issue consulted: 2004/2005.
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
Earlier selection Decision based on 1990
Title from title page.
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