000 -LEADER |
fixed length control field |
02040cas a2200505 a 4500 |
001 - CONTROL NUMBER |
control field |
10870227 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20130515015247.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
t| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
900615c19909999mauar b 0 a0eng c |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
sn 92028178 |
022 0# - INTERNATIONAL STANDARD SERIAL NUMBER |
International Standard Serial Number |
1099-5579 |
Source |
1 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm22638336 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
OPosmS |
Transcribing agency |
OPosmS |
Modifying agency |
InU |
-- |
NST |
-- |
DLC |
-- |
NSDP |
-- |
CaQQL |
-- |
OCoLC |
-- |
DLC |
-- |
NLGGC |
-- |
OCoLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
-- |
nsdp |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5410 |
Item number |
.A67 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/005 |
Edition number |
20 |
210 0# - ABBREVIATED TITLE |
Abbreviated title |
Appl. basic mark. |
222 #0 - KEY TITLE |
Key title |
Applications in basic marketing |
245 00 - TITLE STATEMENT |
Title |
Applications in basic marketing. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Homewood, IL: |
Name of publisher, distributor, etc |
Irwin, |
Date of publication, distribution, etc |
c1992- |
300 ## - PHYSICAL DESCRIPTION |
Extent |
v. : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
310 ## - CURRENT PUBLICATION FREQUENCY |
Current publication frequency |
Annual |
362 0# - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
Dates of publication and/or sequential designation |
1990- |
500 ## - GENERAL NOTE |
General note |
Latest issue consulted: 2004/2005. |
500 ## - GENERAL NOTE |
General note |
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> |
500 ## - GENERAL NOTE |
General note |
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
520 ## - SUMMARY, ETC. |
Summary, etc |
"Clippings from the popular business press." |
580 ## - LINKING ENTRY COMPLEXITY NOTE |
Linking entry complexity note |
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Earlier selection Decision based on 1990 |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Title from title page. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Form subdivision |
Periodicals. |
9 (RLIN) |
1919 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Periodicals. |
9 (RLIN) |
1920 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Form subdivision |
Périodiques. |
9 (RLIN) |
1921 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Coupures de presse |
Form subdivision |
Périodiques. |
9 (RLIN) |
1922 |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
Source of heading or term |
gtt |
9 (RLIN) |
1001 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
Fuller form of name |
(Edmund Jerome) |
9 (RLIN) |
1923 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Perreault, William D. |
9 (RLIN) |
1899 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
Fuller form of name |
(Edmund Jerome). |
Title of a work |
Basic marketing. |
9 (RLIN) |
1924 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
Fuller form of name |
(Edmund Jerome). |
Title of a work |
Essentials of marketing. |
9 (RLIN) |
1925 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
serials |
d |
2 |
e |
ncip |
f |
19 |
g |
n-oclcserc |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
General Circulation Books |