International Corporate Brand Management [electronic resource] : Evaluating Standardized Corporate Branding Across Countries / by Markus Meierer.
By: Meierer, Markus.
Contributor(s): SpringerLink (Online service).
Material type: BookPublisher: Wiesbaden : Gabler, 2011Description: digital.ISBN: 9783834963192.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooksNo physical items for this record
There are no comments for this item.