Meierer, Markus.
International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries / [electronic resource] : by Markus Meierer. - Wiesbaden : Gabler, 2011. - digital.
9783834963192
10.1007/978-3-8349-6319-2 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8
International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries / [electronic resource] : by Markus Meierer. - Wiesbaden : Gabler, 2011. - digital.
9783834963192
10.1007/978-3-8349-6319-2 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8