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Leveraging Mobile Media [electronic resource] : Cross-Media Strategy and Innovation Policy for Mobile Media Communication / by Valerie Feldmann.

By: Feldmann, Valerie.
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: Information Age Economy.Publisher: Heidelberg : Physica-Verlag HD, 2005Description: digital.ISBN: 9783790816334.Subject(s): Economics | Mass media | Management information systems | Social sciences | Economics/Management Science | Media Management | R & D/Technology Policy | Social Sciences, general | Business Information SystemsDDC classification: 658 Online resources: Click here to access online In: Springer eBooks
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