Feldmann, Valerie.
Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication / [electronic resource] : by Valerie Feldmann. - Heidelberg : Physica-Verlag HD, 2005. - digital. - Information Age Economy . - Information Age Economy .
9783790816334
10.1007/b139034 doi
Economics.
Mass media.
Management information systems.
Social sciences.
Economics/Management Science.
Media Management.
R & D/Technology Policy.
Social Sciences, general.
Business Information Systems.
HD28-70
658
Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication / [electronic resource] : by Valerie Feldmann. - Heidelberg : Physica-Verlag HD, 2005. - digital. - Information Age Economy . - Information Age Economy .
9783790816334
10.1007/b139034 doi
Economics.
Mass media.
Management information systems.
Social sciences.
Economics/Management Science.
Media Management.
R & D/Technology Policy.
Social Sciences, general.
Business Information Systems.
HD28-70
658