Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
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Contributor(s): Armstrong, Gary (Gary M.)
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Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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Non-fiction | HF5415.K68 2013 (Browse shelf) | Available | MA | |||
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HF5415.K6314 2005 (Browse shelf) | Available | W.K |
Browsing Technical University of Kenya Library Shelves , Collection code: Non-fiction Close shelf browser
HF5415 .K45 2007 Marketing : | HF5415.K68 2008 Principles of marketing / | HF5415.K68 2013 PRINCIPLES OF MARKETING : | HF5415.K68 2013 Principles of marketing / | HF5415 .K68 2013 Principles of Marketing | HF5415.K87 2010 Contemporary marketing : | HF5415 .L48 2005 Guerrilla marketing in 30 days / |
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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