Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: 
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2013Edition: 14th ed.Description: xx, 636p col. ill. ; 29 cm.ISBN: 0131469185; 9780131469181; 0131968793; 9780131968790.Subject(s): MarketingDDC classification: 658.8 Online resources: Table of contents | Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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Non-fiction | HF5415.K68 2013 (Browse shelf) | Available | MA | |||
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General Circulation Books
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HF5415.K6314 2005 (Browse shelf) | Available | W.K |
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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