Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.
By: Quelch, John A
.
Contributor(s): Farris, Paul.
Material type: 
BookPublisher: Burr Ridge, Ill. : Irwin, c1994Edition: 4th ed.Description: xiii, 746 p. : ill. ; 24 cm.ISBN: 0256122725.Subject(s): Advertising -- Case studies | Sales promotion -- Case studiesDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
General Stacks | Non-fiction | HF5823 .Q44 1994 (Browse shelf) | Available | p.k-OLD LIB | ||
|
General Circulation Books
|
General Stacks | Non-fiction | HF5823 .Q44 1994 (Browse shelf) | Available | p.k-OLD LIB |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| HF5823 .K45 1983 Otto Kleppner's Advertising procedure / | HF5823 .M219 1980 Advertising / | HF5823 .Q44 1994 Cases in advertising and promotion management / | HF5823 .Q44 1994 Cases in advertising and promotion management / | HF5823 .Q56 1987 The secrets of successful copywriting / | HF5823 .Q56 1987 The secrets of successful low-budget advertising / | HF5823 .Q56 1987 The secrets of successful low-budget advertising / |
Includes bibliographical references and index.
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