Quelch, John A.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris. - 4th ed. - Burr Ridge, Ill. : Irwin, c1994. - xiii, 746 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256122725
93005170
Advertising--Case studies.
Sales promotion--Case studies.
HF5823. / Q44 1994
659.1
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris. - 4th ed. - Burr Ridge, Ill. : Irwin, c1994. - xiii, 746 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256122725
93005170
Advertising--Case studies.
Sales promotion--Case studies.
HF5823. / Q44 1994
659.1