Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
By: Hair, Joseph F.
Contributor(s): Bush, Robert P | Ortinau, David J.
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 4th ed.Description: xxiv, 690 p. : col. ill. ; 27 cm.ISBN: 9780073404707 (alk. paper); 0073404705 (alk. paper).Subject(s): Marketing research
DDC classification: 658.8/3 Online resources: Table of contents only
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415.2 .H258 2009 (Browse shelf) | Available | P.K |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| HF5415 .2 .C48 2005 Marketing research : | HF5415 .2 .C48 2005 Marketing research : | HF5415.2.D537 1993 Essentials of marketing research / | HF5415.2 .H258 2009 Marketing research : | HF5415.2.Q3 2001 Qualitative marketing research | HF5415.2.T83 1980 Marketing research : | HF5415.2.T83 1990 Marketing research : |
Subtitle on 3rd ed., 2006 varies.
Includes bibliographical references (p. 651-661) and indexes.
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