Hair, Joseph F.
Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 4th ed. - Boston : McGraw-Hill Irwin, c2009. - xxiv, 690 p. : col. ill. ; 27 cm.
Subtitle on 3rd ed., 2006 varies.
Includes bibliographical references (p. 651-661) and indexes.
9780073404707 (alk. paper) 0073404705 (alk. paper)
2008039035
Marketing research.
HF5415.2 / .H258 2009
658.8/3
Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 4th ed. - Boston : McGraw-Hill Irwin, c2009. - xxiv, 690 p. : col. ill. ; 27 cm.
Subtitle on 3rd ed., 2006 varies.
Includes bibliographical references (p. 651-661) and indexes.
9780073404707 (alk. paper) 0073404705 (alk. paper)
2008039035
Marketing research.
HF5415.2 / .H258 2009
658.8/3